November 2013
Beginner to intermediate
240 pages
4h 10m
English
book
Adobe® Experience Manager Quick-Reference Guide: Web Content Management [formerly CQ]
by Shane Closser
Content preview from Adobe® Experience Manager Quick-Reference Guide: Web Content Management [formerly CQ]
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6. Personalization
One of AEM’s most powerful features is the ability to create personalized content for specific segments or groups of site visitors, or to test variations of content for optimization. AEM’s robust framework handles these strategies seamlessly and allows you to create compelling, engaging content to all users.
Working with user profiles
AEM’s user profiles can target campaigns and content to specific visitor segments based on common attributes such as age, gender, location, browser type, lifestyle, and so on. First, begin by learning how to create a user, and then you will learn how to personalize or target content in AEM to this user.
How to create user profiles in AEM
1. On the AEM welcome screen, click Users. You can also ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.