November 2013
Beginner to intermediate
240 pages
4h 10m
English
book
Adobe® Experience Manager Quick-Reference Guide: Web Content Management [formerly CQ]
by Shane Closser
Content preview from Adobe® Experience Manager Quick-Reference Guide: Web Content Management [formerly CQ]
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11. Segmentation and Campaigns
The technology of AEM can sometimes be quite abstract. This chapter speaks to your inner marketer by discussing segmentations and campaigns. You’ll soon discover just how AEM’s tools help you accomplish all those big ideas.
Campaigns are generally used to draw visitors into a relationship or encourage them to make a purchase. AEM’s segmentation and campaign management opens the door to agile marketing strategies that appeal to users on a personal level.
Segmentation
In marketing, it is all about getting the right content to the right person at the right time. To do this with AEM, you’ll first need to define your target audiences, such as women who like winter sports. Then you’ll create rules, which are called segments, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.