July 2014
Intermediate to advanced
216 pages
5h 54m
English
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Index
A
A/B Test with Adobe Analytics, 169
landing page activities, 55
versus MVT (multivariate) activities, 28, 51, 89
optimizing activities, 56
A/B/n activities, 51
activities. See also campaigns
A/B activities, 51
landing page activities, 55
versus MVT (multivariate) activities, 28, 51, 89
optimizing activities, 56
A/B/n activities, 51
best practices, 61
creating, 28
in Adobe Experience Manager, 180
copying versus re-creating, 62
Create Activity button, 29, 59
Target Standard Launch button, 58
definition of, 5
digital properties’ goals, 8
goals, defining, 60
landing page tests/landing page activities, 54–55
lists, viewing, 29
mbox(es), 48
monitoring activities
versus analytics, 55
delivery of code without monitoring, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.