BUILDING A SHORT PROMO

JAYSE HANSEN

The story of Lavender & Holly (written and conceived by Kim Moore and Barbara Davis) needed a mock-up show intro to excite executives and investors and enable them to have a better taste of the women’s unique vision for the show.

I used to design mock-up posters for Fox, CBS, and Fred Dryer Productions (of Hunter fame), and I always found them to be some of the most creatively freeing and challenging type of projects out there. Often, one person becomes the director, the designer and the animator. Expectations are not as high as they would be for broadcast work simply because the time allotted is scarce. However, since you usually get a lot more creative control, you might find yourself with an award-winning ...

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