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AGILE MARKETING by Michelle Accardi-Petersen

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Index

22 immutable laws of branding, 1721

22 immutable laws of marketing, 1317

99Designs platform, 208

A

acceleration, law of, 15

active stakeholder participation technique, 115

ADAM (admitting, defining, assigning, measuring) process, 8086, 185

adaptability, 33

admitting, defining, assigning, measuring (ADAM) process, 8086, 185

advertising

law of, 19

overview, 153

Super Bowl, 205

advertising channels, 8990

agile crowdsourcing, plan for, 202

agile development planning principles, 130

agile marketing

crowdsourcing and, 210212

four Ps and marketplace, 3738

instituting flexible methodology, 3031

making priority, 8891

processes, 3941

changing market and new demands on marketing, 4041

implementation, 39

marketing planning, 3940

quality ...

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