AGILE MARKETING

Index

22 immutable laws of branding, 17–21

22 immutable laws of marketing, 13–17

99Designs platform, 208

A

acceleration, law of, 15

active stakeholder participation technique, 115

ADAM (admitting, defining, assigning, measuring) process, 80–86, 185

adaptability, 33

admitting, defining, assigning, measuring (ADAM) process, 80–86, 185

advertising

law of, 19

overview, 153

Super Bowl, 205

advertising channels, 89–90

agile crowdsourcing, plan for, 202

agile development planning principles, 130

agile marketing

crowdsourcing and, 210–212

four Ps and marketplace, 37–38

instituting flexible methodology, 30–31

making priority, 88–91

processes, 39–41

changing market and new demands on marketing, 40–41

implementation, 39

marketing planning, 39–40

quality ...