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Agile Productivity Unleashed by Jamie Lynn Cooke

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PREFACE

Companies are constantly searching for better ways to run their businesses, maintain customer loyalty, and increase their competitive advantage. Over the past two decades, Agile practices and techniques have addressed this demand by providing companies such as Yahoo!, Google, Nokia Siemens Networks and Microsoft with more efficient processes, higher quality outputs and greater customer satisfaction. Companies outside of the information technology and manufacturing sectors are, however, generally unfamiliar with Agile approaches – and those that are familiar with Agile tend to see it as restricted to only these sectors. (This is largely due to the fact that proponents of Agile approaches have tended to come from more technical backgrounds ...

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