March 2023
Intermediate to advanced
304 pages
9h 20m
English
As technology develops at pace and empowers new capabilities throughout the business, not least through emerging areas such as machine learning, leaders will increasingly need to make smart choices about how they balance critical dynamics in order to maximize opportunity.
Marketing Technologist Scott Brinker has described these dynamics as the need to achieve the right balance between technology and people (between automation and humanization), and centralization and decentralization (between scale and speed).1 When considering the latter dynamic, we need to recognize the advantages that can come from centralizing key processes, data and tools to achieve ...
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