AI Essentials for Tech Executives

Chapter 5. Communicate Your Strategy

In Chapter 4, we talked about identifying your AI strategy—and if you did your homework, you should have developed your own document that identifies the challenges, strengths, and guiding policy for your AI initiatives. With that strategy in hand, the next step is being able to communicate it effectively.

The Business on a Page Approach

Over the last 20 years, I’ve found the Business on a Page practice to be an incredibly useful tool for communicating strategy. This document distills your entire business strategy into a single page, forcing clarity and alignment around key priorities. To get started, create a new document with these five key sections:

1. Big-Picture Vision

Start by defining your company’s long-term vision. This should go beyond the day-to-day and describe where you want to be in the future.

2. Why Your Organization Exists

Next, capture the “Why” behind your organization. This should include the fundamental reason you exist, and the impact you want to make. It should answer the question “Why do we do what we do?”

3. What Your Organization Does

This section gets more specific about what your organization does, and the value it provides. Clearly state your unique value proposition and target market by answering these key questions:

• What problems do you solve for your customers? Who are they?
• What are the mechanics of your solutions?
• What is your positioning?

4. How Your Organization Will Succeed

Revisit your strategy ...