The previous chapters explored the essential steps in validating, developing, and operationalizing an AI product. This chapter will delve into the crucial topic of the go-to-market (GTM) strategy for an AI startup. Similar to any other product, launching an AI product requires a well-defined strategy to make it a successful and sustainable business. We will discuss the significance of the GTM strategy for businesses and the unique challenges that AI startups face while devising their GTM ...
© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2023
A. MahendraAI Startup Strategyhttps://doi.org/10.1007/978-1-4842-9502-1_99. Go-to-Market Strategy for an AI Startup
Adhiguna Mahendra1
(1)
Nodeflux, Jakarta, Indonesia
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