Chapter 3. Equations for AI Persuasion
So far in this book, we’ve framed some great ways to approach GenAI, how profound this moment truly is, some things to watch out for, how to become your own fire starter (fancy talk for someone who extracts the most value from AI—an AI Value Creator, if you will), how to get started, a new mindset for solving problems, and more. We’ve given you some technical details, but we think you’ll agree that we kept the nerd talk light and came in heavy on the business side. That was all by design, and this chapter is no different.
Truthfully, this chapter was added at the last second. You were supposed to get a chapter on use cases, and we feel we owe our editorial team a public apology because when we handed them the final draft, they looked like they’d graduated (with honors) from the School of Raised Eyebrows with all the rework they had to do.
So, why the add? We came across a point of view world-famous economic anthropologist Dr. Jason Hickel, whose research focuses on the global political economy, inequality, and ecological economics. He remarked, “Today, nearly every government in the world, rich and poor alike, is focused single-mindedly on gross domestic product (GDP) growth. This is no longer a matter of choice.”
It made us reflect on our first two chapters and realize that while we were giving you compelling reasons to act, what Hickel was getting at is that you don’t have a choice. Think of it like you’re in a choose-your-own-adventure ...
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