AI Value Creators

Chapter 4. The Use Case Chapter

There are lots of studies that suggest the productivity potential that could come from GenAI, especially agents. Thinking back to the equations we talked about in the last chapter, can you see the opportunity? But just how big is it? Trying to peg that is like choosing between backstage passes to a Metallica concert or having a role in the next Deadpool movie—it’s going to be epic either way, but you have no idea which one would make your heart pound harder. For now, let’s assume that GenAI could unlock upwards of $10 trillion in productivity over the few years and up to $20 trillion by the end of the decade (our consensus by aggregating all the reports we’ve come across). What part of that is your company going to capture? And that’s only the beginning: we believe, as does just about anyone else writing about the wonders of AI, that this is just the beginning of never-before-imagined new business models and products. After all, staying at some stranger’s house during a business trip seemed ludicrous until some sold-out San Francisco conference, and just like that, Airbnb was born. So why not use the productivity benefits available now to test and refine your uses of AI, your governance models, training, management of data, and the like, all along a path of thinking differently about the future?

As business leaders, we are continually faced with important decisions about how we will drive ROI for our places of work. Now, more than ever, we face ...