An Introduction to Survey Research

Index

Active listening, 136

Address-based sampling, 10, 82

Administering survey

by using probe questions, 131–133

by using record keeping, 134–135

American Association of Public Opinion Research (AAPOR), 29, 33, 72, 155

American Community Survey (ACS), 95

American Consumer Opinion, 70

American Psychological Association (APA), 151, 158

Assistance to the poor (ATP), 48

Attitude-behavior field study, 4

Audience(s), 145–147

hidden lack of understanding by, 147–148

know your, 147

project deliverables, 146–147

types of, 149–150

Audience, Content, Expression (ACE), 11, 145, 165

Balanced allocation, 22

Base costs to conduct survey, 74

Behavioral Risk Factor Surveillance System (BRFSS), 73

Between-stratum analysis, 22

Bias, 19–20, 35, 40, 50, 139, 141 ...