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An Introduction to Survey Research by Edward Nelson, Ernest Cowles

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Preface

Survey research is a widely used data collection method that involves getting information from people typically by asking them questions and collecting and analyzing the answers. Such data can then be used to understand individuals’ views, attitudes, and behaviors in a variety of areas such as political issues, quality of life at both the community and individual levels, and satisfaction with services and products, to name but a few. Decision makers in both the public and private sectors use survey results to understand past efforts and guide future direction. Yet there are many misperceptions regarding what is required to conduct a good survey. Poorly conceived, designed, and executed surveys often produce results that are meaningless, ...

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