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Analytics Across the Enterprise: How IBM Realizes Business Value from Big Data and Analytics by Maureen F. Norton, Emily C. Plachy, Brenda L. Dietrich

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Acknowledgments

The stories in this book, detailing IBM’s use of analytics to transform processes and results, could not have been told without the time, talent, and cooperation of many people. Some have been quoted in the chapters or referenced in endnotes, but many more helped along the way. We thank Ross Mauri and Doug Dow, whose enthusiasm and executive support of this project made it possible. We interviewed more than 70 people, including executives and practitioners, and we worked with staff members, communications professionals, editors, and more from the teams. We are very grateful to the people mentioned below for telling us their stories and contributing to this book.

Foreword: Linda Sanford, Tim Ensign

Chapter 1: Doug Dow, Jeff Jonas, ...

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