book

Analytics

by Phil Simon

July 2017

Beginner to intermediate

304 pages

5h 54m

English

Audiobook available

Read now

Unlock full access

Contents

A Little History LessonAnalytics and the Need for SpeedBook Scope, Approach, and StyleIntended AudiencePlan of AttackNextNotes
The Moneyball EffectDigitization and the Great UnbundlingAmazon Web Services and Cloud ComputingNot Your Father’s Data StorageMoore’s LawThe Smartphone RevolutionThe Democratization of DataThe Primacy of PrivacyThe Internet of ThingsThe Rise of the Data-Savvy EmployeeThe Burgeoning Importance of Data AnalyticsData-Related ChallengesCompanies Left BehindThe Growth of Analytics ProgramsNextNotes
Types of DataGetting the DataData in MotionNextNotes
Defining AnalyticsTypes of AnalyticsStreaming Data RevisitedA Final Word on AnalyticsNextNotes
The Case against Traditional Analytics ProjectsProving the Superiority of Agile MethodsThe Case for Guidelines over RulesNextNotes
A Very Brief HistoryScrum TeamsUser StoriesBacklogsSprints and MeetingsReleasesEstimation TechniquesOther Scrum Artifacts, Tools, and ConceptsNextNotes
Perform Business DiscoveryPerform Data DiscoveryPrepare the DataModel the DataScore and DeployEvaluate and ImproveNextNotes

The UTC and Project BackgroundProject Goals and KickoffIteration OneIteration TwoIteration ThreeIteration FourResultsLessonsNextNotes
The Value of Business ExperimentsPiLab’s Adventures in AnalyticsA Better Approach to HiringStaffingThe Value of PerksResults and LessonsNextNotes
Project BackgroundBusiness and Data DiscoveryThe Friction BeginsAstonishing ResultsDeveloping OptionsThe Grand FinaleResults and LessonsNextNotes
Paying NursesEnter the ConsultantUser StoriesAgile: The Better WayResultsLessonsNextNotes
Unintended but Familiar ConsequencesEvaluating the ProblemResults and LessonsNextNotes
Life at IACLife at RDCComparing the TwoNextNotes
People IssuesData IssuesThe Limitations of Agile AnalyticsNextNotes
The Genes of MusicThe Tension between Data and DesignNextNotes
A Tale of Two RetailersThe Blurry Futures of Data, Analytics, and Related IssuesFinal Thoughts and Next StepsNotes
BooksArticles and Essays

Content preview from Analytics

PART ONEBackground and Trends

Part One sets the stage for the rest of the book. It provides foundations in data and analytics on which the other parts build.

This part contains the following chapters:

Chapter 1: Signs of the Times: Why Data and Analytics Are Dominating Our World
Chapter 2: The Fundamentals of Contemporary Data: A Primer on What It Is, Why It Matters, and How to Get It
Chapter 3: The Fundamentals of Analytics: Peeling Back the Onion

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Start your free trial

You might also like

Trade-off Analytics

Trade-off Analytics

Gregory S. Parnell PhD

Analytics Stories

Analytics Stories

Wayne L. Winston

People Analytics For Dummies

People Analytics For Dummies

Mike West

Advanced Analytics Methodologies: Driving Business Value with Analytics

Advanced Analytics Methodologies: Driving Business Value with Analytics

Michele Chambers, Thomas W. Dinsmore

Publisher Resources

ISBN: 9781119423478Purchase book