Android Application Development All-in-One For Dummies, 2nd Edition

Chapter 2

Monetizing and Marketing Your App

In This Chapter

Charging money for your app

Not charging for your app (if that’s your thing)

Increasing your app’s downloads

The Honeymooners aired from 1955 to 1956 on the CBS television network in the United States. Comedian Jackie Gleason played Ralph Kramden, a bus driver living in a small Brooklyn, New York, apartment with his wife, Alice. (In earlier sketches, actress Pert Kelton had played the role of Alice. But Kelton was blacklisted by McCarthy’s House Committee on Un-American Activities, so actress Audrey Meadows assumed the role of Alice.)

One of Ralph Kramden’s fatal flaws was his affinity for get-rich-quick schemes. In a hilarious Honeymooners episode, Ralph and his buddy Ed Norton (played by Art Carney) did a live television infomercial for their Handy Housewife Helper gadgets. (Visit https://www.youtube.com/watch?v=xPq_lgtidbQ to check it out.) Ralph’s sudden stage fright made him stumble and shake instead of effectively showing off his product.

While I’m on the subject of getting rich quickly, I can segue seamlessly to the subject of making money from your Android app.

Choosing a Revenue Model

In the old days (whenever ...