Since the Apple Watch is as much a fashion statement as it is a piece of technology, personalizing it goes beyond merely choosing the case material and watch band. Its Retina screen can display digital, analog, and a even few whimsical watch faces.
The Apple Watch offers several watch faces, from a simulated traditional chronograph to Mickey Mouse and his tapping toes to an astronomical design that lets you explore our solar system. Force-touch the current watch face or swipe from the left or right edge of the screen to reveal other faces. Swipe to highlight the one you want, and then tap to select it. (If you use the force-touch method, a Customize button appears below most faces ①.)