Chapter 1. Great Designers Are Great Communicators
Have you ever had to make changes to your design work you disagreed with? Me too! It’s not easy to talk about design, especially with people who aren’t designers. Yet, the ability to effectively articulate design decisions is critical to the success of any project, because the most articulate person usually wins. In fact, I would say that the difference between a good designer and a great designer is in their ability to not only solve problems with design, but to also articulate how their solution solves it in a way that’s compelling, fosters agreement, and gets the support needed to move forward. That’s what this book is about: getting support for your design decisions.
Lots of people are involved in our design process. People from all over the organization see the value of creating a great user experience (UX) and will tell you how they think it should look and work. Because the user experience has a long-term effect on the product, everyone is going to have ...
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