Chapter 1. Why AR and Why Now?
Augmented reality (AR) is not new, but its evolution is entering a new phase—which I think of as “finally usable by a broad group of people.”
We’ve passed the “trough of disillusionment” that comes with any new technology. Big-name companies are investing heavily in the space, as are individual investors. The hardware that drives the technology has made leaps, particularly in the past year and a half. And most importantly, thoughtful AR creators have been steadily testing and refining how to use the tech—particularly over the past 15 years. We are finally past the pilot phase. And we are now beginning to prove that the technology has business applicability—and, as importantly, the ability to really help humans.
Why should you start planning for this now? Because it can help your workers. And it can save you significant amounts of money.
Companies who are ahead of the curve are already cementing their leadership in the AR space—and creating using the tech. (Intel purchased Recon last year as a way to get into the game. PTC purchased Vuforia from QualComm. And in May, Apple snapped up German AR company Metaio.) Those who are currently following the work of Magic Leap (acquired by Google for $542 million) can expect a slow progression toward what will ultimately be a huge leap forward in technology.
All companies should be looking to augmented reality as a key tool for creating the future. And they should start looking now.
Why?
Someone is sitting ...
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