Contrary to popular belief the function of make-up is not just to make people look as good as possible in front of the camera. The aim is to get quality pictures from your studio, and to assist performers in their roles. Make-up can normally be considered in one of three groups.
This doesn’t greatly change the appearance of the presenter or performer, but compensates for the environment we work in – namely under hot lights for a long period. Typically this includes removing ‘shine’ from foreheads, lightening bags under eyes and strengthening lips. It also includes reducing blotchy skin and darkening pale faces.
This sorts out ‘problems’ with appearance. It includes covering up scar tissue, skin blemishes, growths ...