August 2013
Beginner
206 pages
5h 3m
English
Content preview from Basics of BrandingBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Notes
Chapter 4
1.IBM Global Chief Marketing Officer Study (2010).
2.Bronson and Merryman (2010).
3.Michalko (2011).
4.Lehrer (2012).
5.Shapiro (2012).
Chapter 5
1.Gold (2012).
2.Konrath (2005).
3.Aaker (1996).
4.IBM Global Chief Marketing Officer Study (2010).
5.Clifford (2012).
6.Wikipedia (2012).
7.Sinek (2010).
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.