April 2015
Beginner
336 pages
11h 53m
English
book
Becoming a Graphic and Digital Designer: A Guide to Careers in Design, 5th Edition
by Steven Heller, Veronique Vienne
Content preview from Becoming a Graphic and Digital Designer: A Guide to Careers in Design, 5th Edition
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 17User Experience Specialists
User experience (UX) is today something of a buzzword. Those involved in this relatively new practice are not “touchy-feely” but aspire to make it an exacting discipline based on research and data analysis. Universally recognized as part of “best practice” standards, UX is the study of how to enhance customer satisfaction and loyalty.
Paradoxically, putting the user first is a new idea. For decades, graphic designers were focused on delivering their client's message in the most efficient and persuasive manner, forgetting the consumers in the process. Nowadays, thanks to the fluidity of the digital language, the communication between a brand and its audience is a two-way street. In fact, innovations are often customer driven: the way people experience a product or a service is very much part of the brand equation.
Designers who make a profession of UX are the first to admit that it is still an amorphous, multidisciplinary concept, incorporating aspects of psychology, sociology, ergonomics, and computer science, just to name a few complementary disciplines. In other words, user experience designers are not specialists but polymaths. They are the Renaissance men (and women) of the digital age. As such, they find their place in software development, but also in fields where fast-paced technological advances threaten the user's sovereignty.
Bruce Charonnat
Understanding Human–Computer Interaction
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.