Becoming a Graphic and Digital Designer: A Guide to Careers in Design, 5th Edition

Foreword

This is not your grandmother's graphic design. Nor is it your older brother's or sister's. The rate of speed at which the practice moves is cyclonic. All you have to do is look around to see that the world of design involves media that were inconceivable when grandmas were starting their careers.

– From the Preface of 4th Edition

This brand new edition represents a brand new era of graphic design, which is part graphic, almost entirely digital, and decidedly transitional. One of the proposed titles for this book was Becoming an Integrated Designer because traditional graphic and relatively new digital design are indeed merging into one practice. Likewise, it could have been called Becoming an INTEGRAL Designer because it is integral for practioners to be prepared for the present and the future, having fluency in a variety of media and platforms—those that exist now and those yet to be discovered.

Building on the past successes of Becoming A Graphic Designer with Teresa Fernandez and Becoming a Digital Designer with David Womack, this new edition addresses the demands of starting a design career in the early twenty-first century. This new volume is not a revision but, rather, a complete restructuring of form and content. All the interviews were done specifically for this edition, and the international coverage is unique as well. Starting with a new definition of design as a multiplatform activity that involves aesthetic, creative, and technical expertise, this edition ...