December 2009
Beginner
860 pages
19h 42m
English
Content preview from Beginning HTML, XHTML, CSS, and JavaScript®Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 14. Checklists
This final chapter contains checklists on some helpful topics. The checklists are not intended to be exhaustive and turn you into an expert on each of these topics (as there are entire books devoted to the subjects of these checklists). Rather, the purpose is to show the key points, and bring together some of the things you have learned throughout the book. There are four checklists, covering:
Search engine optimization
Accessibility
Differences between HTML and XHTML
HTML 5
Search Engine Optimization Checklist
On any successful site, a good proportion of traffic will come from search engines. In order for people to find you on a search engine, you want to be as near the top of their search results as possible.
The techniques you can use to improve your visibility in search engines are known as Search Engine Optimization or SEO for short, and can be grouped in two ways:
Things you can do on the site (on-page)
Things that appear on other people's sites (off-page)
We will mainly be focusing on the former because you have a lot more control over what appears on the pages of your own site (although mentions will be made of off-page techniques).
On-Page Techniques
Before you can start optimizing your site for search engines, you need to determine what terms users would type into a search engine in order to find your site; these are known as keywords and key phrases.
You then need to include these keywords and phrases in the copy for your site. There are four places where it ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.