CHAPTER 4

Belief Systems of the Eastern World & Interpretations for Behavioral Economics

Several religious belief systems have roots more in Asia than in Europe and the Middle East. Although these religions are not as prominent in North America, their presence nevertheless exerts an influence on at least some consumers in the United States. This chapter considers the largest of these Eastern religions.

Buddhism (Buddhists)

Buddhists follow the teachings of Buddha written in the Tripitaka and Sutras.1 Buddhists do not worship any Gods; instead, Buddhists seek mental departure from the material world.2 The goal in the life of a Buddhist is to reach enlightenment.3 Buddha emphasized human transformation into selfless beings helping others rather ...

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