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Belief Systems, Religion, and Behavioral Economics
book

Belief Systems, Religion, and Behavioral Economics

by Elizabeth A. Minton, Lynn R. Kahle
December 2013
Intermediate to advanced
160 pages
3h 58m
English
Business Expert Press
Content preview from Belief Systems, Religion, and Behavioral Economics

CHAPTER 4

Belief Systems of the Eastern World & Interpretations for Behavioral Economics

Several religious belief systems have roots more in Asia than in Europe and the Middle East. Although these religions are not as prominent in North America, their presence nevertheless exerts an influence on at least some consumers in the United States. This chapter considers the largest of these Eastern religions.

Buddhism (Buddhists)

Buddhists follow the teachings of Buddha written in the Tripitaka and Sutras.1 Buddhists do not worship any Gods; instead, Buddhists seek mental departure from the material world.2 The goal in the life of a Buddhist is to reach enlightenment.3 Buddha emphasized human transformation into selfless beings helping others rather ...

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Publisher Resources

ISBN: 9781606497050