Notes
Chapter 1
1. Kahle and Valette (2012).
2. Sullivan (2009).
3. Evans and Berman (2010).
4. New Strategist Publications (2010).
5. New Strategist Publications (2010).
6. New Strategist Publications (2010).
7. New Strategist Publications (2010).
8. New Strategist Publications (2010).
9. Pew Forum on Religion and Public Life (2008).
10. Pew Forum on Religion and Public Life (2008).
11. National Retail Foundation (2012).
12. Nicolaievsky and Maenchen (1976).
13. Sherif (1935).
14. Stabile (2007).
Chapter 2
1. Reynolds and Olson (2001).
2. Pargament (2001)
3. Kahle (1983); Kahle, Beatty, and Homer (1986); Kahle (1996); Kahle, Rose, and Shoham (2000); Kahle and Valette (2012).
4. Merriam-Webster (2013).
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