CHAPTER 5

The Disconnect Between Belief Systems and Behavioral Economics

As evidenced in the prior chapters, all religious affiliations can influence consumer behaviors; however, the discussion of religion’s influence on such behaviors is extremely limited, which is a detriment to the field of business.

As Bennis describes in a recent Businessweek report, business schools often put forward extensive effort to encourage “global mindsets,” provide students with bilingual capabilities, promote study abroad opportunities, and offer international marketing courses.1 However, what is missing from this “global mindset” is the influence of religion on business. As Bennis states, “… how can we educators claim credit for understanding, let alone teaching, ...

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