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Beyond Advertising by Catharine Findiesen Hays, Yoram Wind

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Appendix 3

WFoA Global Advisory Board

Doug Alexander

President, Actua

Ryan Anderson

Director of Marketing, ESPN

Bob Arnold

Digital Media & Strategy Lead, NA Google

Dave Balter

Head of Transactions, Pluralsight

Paul Bascobert

President of Local, Yodle

Jeff Bell

CEO LegalShield Partner NCT Ventures; Chairman of the Board of Directors DOMedia

Celia Berk

Chief Talent Officer, Y&R Group

Saul Berman

Partner & VP, IBM Global Business Services

Les Binet

Head of Effectiveness Adam & Eve DDB; Founder, DDB Matrix

Thomas Burkhardt

Global Brand Builder, Thomas Burkhardt Branding & Strategy

Alex Butler

Managing Director, The EarthWorks

Lou Capozzi

President, PRSA Foundation

Yubo Chen

Professor, Marketing Dept. Deputy Chair, Tsinghua University

Kirk Cheyfitz

CEO/Chief Editorial Officer, Story Worldwide

Howard Courtemanche

Global CEO, J. Walter Thompson Health

Phil Cowdell

North American CEO & Global COO, MediaCom

Mike Donahue

Former EVP, 4As

Tomas Emmers

VP Consumer & Market Insights, Homecare Unilever

Andrew Essex

Former CEO/Vice Chairman, Droga5

Mike Follett

Managing Director, Lumen Research

Matt Freeman

Partner, Bain Capital

Robert Friedman

CEO, Bungalow Horizons

Gayle Fuguitt

President & CEO, Advertising Research Foundation (ARF)

Gian Fulgoni

Chairman Emeritus, comScore Inc.

Bob Garfield

Co-host, NPR's On the Media

Georgia Garinois-Melenikiotou

SVP Corporate Marketing, The Estée Lauder Companies

Vaasu Gavarasana

Head of Digital Marketing, ...

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