Chapter 2. Teaching an Old Dog New Tricks
IN THIS CHAPTER, YOU WILL:
Learn why Beyond Bullet Points (BBP) gets the results it does.
Review key research principles that every presenter needs to know.
Compare the research principles with BBP and the conventional approach.
BEYOND BULLET POINTS (BBP) is making headlines because it gets dramatically better results than the standard bullet point approach that most people use with Microsoft® Office PowerPoint®. But it’s no accident that BBP gets these results, because beneath the simple, clear, and compelling visual stories is a sophisticated foundation that determines everything you say, show, and do during a presentation. This chapter will explain why BBP works so well and why the conventional approach ...