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Beyond Bullet Points: Using Microsoft® Office PowerPoint® 2007 to Create Presentations That Inform, Motivate, and Inspire, Second Edition

Name: Beyond Bullet Points: Using Microsoft® Office PowerPoint® 2007 to Create Presentations That Inform, Motivate, and Inspire, Second Edition
Author: Cliff Atkinson
ISBN: 9780735623873

by Cliff Atkinson

October 2007

Beginner to intermediate

368 pages

12h 18m

English

Microsoft Press

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Beyond Bullet Points: Using Microsoft® Office PowerPoint® 2007 to Create Presentations That Inform, Motivate, and Inspire
Dedication
A Note Regarding Supplemental Files
Acknowledgments
About the Author
Introduction
1. Making Headlines Beyond Bullet Points
Can I Really Change the World with a PowerPoint Presentation?The Perfect PowerPoint StormStepping onto the Media StageA Singular StoryThe Heart of the ProblemDistilling the EssenceMixing MediumsFade to GrayStark ChoicesWinds of ChangeThe Power of BBP in Your Hands
2. Teaching an Old Dog New Tricks
Three Bedrock Tools of PowerPointTrick 1: Use Slide Sorter View to Manage the VolumeIn Search of "Research Reality"Research Reality 1: You Have to Respect the Limits of Working MemoryBBP Respects the Limits of Working MemoryThe Old Way Ignores the Limits of Working MemoryTrick 2: Use Notes Page View to Sync Pictures and NarrationResearch Reality 2: You Have to Address the Two ChannelsBBP Addresses the Two ChannelsThe Old Way Addresses Only One ChannelTrick 3: Use Normal View to Guide the Eye and EarResearch Reality 3: You Have to Guide AttentionBBP Guides AttentionThe Old Way Does Not Guide AttentionA Well-Trained Tool
3. Getting Started with BBP
What Does the Road Ahead Look Like?Sewing Up Understanding with BBPThe Heart and Brain of BBP: The Story TemplateThe Built-In Story StructureTheory Becomes PracticalStep 1: Choose a Story Thread and a Pattern to FollowStep 2: Pull Through What’s Most Important FirstStep 3: Guide the Visual and Verbal Strands with Your StoryboardSketching the First Five SlidesSketching the Rest of the SlidesApplying Custom LayoutsAdding Graphics to the First Five SlidesAdding Graphics to the Rest of the SlidesStepping into the ScreenPresenting in Multiple ViewsPresenting with a Tablet PCPresenting OnlineDocumenting the ExperienceThe Relative Importance of the Three StepsGetting Started with the BBP Story TemplateWriting Headlines Using Three Ground RulesRule 1: Write Concise, Complete Sentences with a Subject and a Verb in Active VoiceRule 2: Be Clear, Direct, Specific, and ConversationalRule 3: Link Your Ideas Across Cells
4. Planning Your First Five Slides
What Will You Show, Say, and Do in the First Five Slides?Starting with the Title and BylineChoosing a Story ThreadOrienting the Audience with the Setting HeadlineInteresting the Audience with the Role HeadlineEngaging the Audience with the Point A HeadlineMotivating the Audience with the Point B HeadlineCreating Dramatic Tension Between the Point A and Point B HeadlinesFocusing the Audience with the Call to Action HeadlineChoosing a Pattern to FollowClosing the Curtain on Act IReviewing the Five HeadlinesAppealing to Your Audience’s EmotionsFocusing Your Ideas10 Tips for Enhancing Act ITip 1: Inspiration from the ScreenwritersTip 2: 10 Story VariationsTip 3: Your Act I Screen TestTip 4: Multiple Stories, Multiple TemplatesTip 5: Visualize Your AudienceTip 6: What Problem Is Your Audience Facing?Tip 7: Strategic CollageTip 8: The Story of AdvertisingTip 9: Persuasive EducationTip 10: Get the Writing Right

5. Planning the Rest of Your Slides
The Problems of Sequence and PriorityThree Columns of ClarityThreading the Eye of the Needle Using a HierarchyPrioritizing Your SlidesJustifying the Call to Action Headline with the Key Point HeadlinesClarifying Each Key Point Headline with Its Explanation HeadlinesBacking Up Each Explanation Headline with Its Detail HeadlinesFleshing Out the Rest of Act IIPulling Through What’s Most Important FirstLowering the Curtain on Your Story Template10 Tips for Enhancing Your Story TemplateTip 1: The Power of ThreeTip 2: Make Room for FourTip 3: Tailor Your Act II Column Headings to Your ProfessionTip 4: Story Templates for TeamsTip 5: The Story NuggetTip 6: BBP Beyond PowerPointTip 7: Build an Outline in a BrainstormTip 8: Tap Your Team’s TalentsTip 9: Take the Express ElevatorTip 10: The Hierarchy in Your Mind
6. Setting Up Your Storyboard and Narration
What Will You Show, Say, and Do During Every Slide?Preparing the StoryboardReformatting Your Story Template ManuallyUsing the BBP Storyboard FormatterCuing Working Memory with Preliminary Slide BackgroundsPracticing Scaling to TimeEditing Your Headlines If NeededReviewing the StoryboardPlanning for the Verbal Channel by Writing Down What You’ll SayPlanning for the Visual Channel by Sketching Your StoryboardStoryboarding Using Three Ground RulesRule 1: Be Visually Concise, Clear, Direct, and SpecificRule 2: In Act II, Sketch Consistency Within Columns and Variety Across ColumnsRule 3: Sketch Outside the Screen Too10 Tips for Enhancing Your StoryboardTip 1: Set Up the Office Theme Slide Master ManuallyTip 2: Set Up the Notes Master ManuallyTip 3: Install the Storyboard Formatter on Your Local ComputerTip 4: Edit the HeadlinesTip 5: Apply Slide Backgrounds ManuallyTip 6: Set Up Custom Layouts and Themes ManuallyTip 7: The BBP Storyboard SketchpadTip 8: Print Full-Page StoryboardsTip 9: Create Nested StoryboardsTip 10: Rehearse with Your Headlines
7. Sketching Your Storyboard
What Do I Sketch on Each Slide?Sketching the Act I SlidesSketching the Title SlideSketching an Optional Introductory SlideSketching the Setting SlidePicture a Strong StartTell a StoryStart with a ChartStart with a Simple LineStart with a VideoSketching the Role SlidePrompt with a Simple PhotoHide the HeadlinesTap into the Power of PaperSketching the Point A and Point B SlidesUse an "Emotional" ChartDouble Your Impact by Splitting the ScreenInteract at Points A and BTake a PollIntroduce the MotifUnlock Information with a Visual PromptLink the Act I Slides with a Single Chart or PhotographSketching the Call to Action and Key Point SlidesTripling Your Impact with Three PanelsPropping It UpAdding It Up with IconsUsing Video, Sound, or Motion Graphics (Carefully)Blacking Out the ScreenRaising Interest with Your LayoutsKeeping the Motif FlowingIntegrating the InteractionMore than One SpeakerGoing Back to A and BSketching an Optional Navigation BarSketching the Explanation SlidesExplaining Ideas by Building a DiagramBuilding a Chart Across a Series of SlidesSketching a Visual OrganizerCompleting the Explanation SlidesUsing a Screen CaptureSketching the Detail SlidesSwitching to Other MediaAdapting Your Sketches to Your ProfessionSketching Your Story TemplateReady, Set, Sketch!
8. Adding Graphics to Your Storyboard
Which Graphics Do I Add to Each Slide?Defining Your Design ConstraintsAdding Graphics Using Three Ground RulesRule 1: See It in SecondsRule 2: Align the Aesthetics with the AudienceRule 3: Defend Your Foundation!Starting the Production FlowAssigning What You CanGetting the Graphics You Already HaveGetting the Graphics You Can Easily FindCreating the Graphics You CanApplying Custom Layouts to Your StoryboardCreating Layouts ManuallyCreating the Key Point Slide Layout ManuallyCreating the Explanation Slide Layout ManuallyCreating the Detail Slide Layout ManuallyAdding an Optional Navigation Bar ManuallyAdding Optional Animation ManuallyAdjusting the Notes Master LayoutApplying, Reviewing, and Refining the LayoutsAdding Graphics to the Call to Action and Key Point SlidesDuplicating and Positioning Key Point Slides 1 and 2Creating the Act III SlidesPreparing Slides That Don’t Require GraphicsAdding Graphics to the Act I SlidesAdding Graphics to the Explanation SlidesAdding Graphics to the Detail SlidesFine-Tuning and Finishing UpAdding Graphics to the Title and Closing Credits SlidesReviewing and Adding Graphics to the Notes PagesReviewing and Finalizing the Storyboard10 Tips for Enhancing Your StoryboardTip 1: Clip Your IdeasTip 2: The Photo Basics: Size, Crop, and CompressTip 3: Use Custom Layouts to Add the Same Graphic to Related SlidesTip 4: Try Three TreatmentsTip 5: Design for Your DesignerTip 6: Build a BBP Layout LibraryTip 7: Build a BBP Charts LibraryTip 8: Call Out Additional InformationTip 9: Sketch It All, Live!Tip 10: Develop a Single Illustration, Slide by Slide
9. Reviewing a Range of BBP Examples
What Other Examples Can I See?Introducing a Case with The TrialAct I: The Classical Storytelling FoundationA Photographic Setting SlideReviewing the Act I Slides for The TrialReviewing the Call to Action and Key Point Slides for The TrialKeeping on Track with The PlanWriting Act I of the Story TemplateResearching and Adding Available Graphics for The PlanReviewing the Act I Slides for The PlanReviewing the Call to Action and Key Point Slides for The PlanDelivering The Plan RemotelyPresenting Results with The AnalysisResearching and Adding Available Graphics for The AnalysisReviewing the Act I Slides for The AnalysisReviewing the Call to Action and Key Point Slides for The AnalysisMaking Information Meaningful with The ReportResearching and Adding Available Graphics for The ReportReviewing the Act I Slides for The ReportReviewing the Call to Action and Key Point Slides for The ReportEngaging Students with The ClassResearching and Adding Available Graphics for The ClassReviewing the Act I Slides for The ClassReviewing the Call to Action and Key Point Slides for The ClassPutting Your Clients at the Center in The PitchResearching and Adding Available Graphics for The PitchReviewing the Act I Slides for The PitchReviewing the Call to Action and Key Point Slides for The PitchHandling Objections to BBP
10. Delivering Your BBP Presentation
Delivering Your Presentation Using Three Ground RulesRule 1: Step into the ScreenRule 2: Remove the DistractionsRule 3: Manage the FlowRemoving DistractionsPreparing the EnvironmentChecking the TechnologyPlanning for ProblemsRehearsing Away DistractionsUsing NotesDeveloping a DialogBeing AuthenticWorking Confidently with Your SlidesHandling Q & AImprovising Within ConstraintsKeeping Control of Your StoryPreparing for Different ContextsHanding Out HandoutsPresenting Without Being PresentSending Your Notes Pages (Not Your Slides)Producing an Online PresentationAnd Now, Presenting . . .10 Tips for Enhancing Your DeliveryTip 1: The Living BrandTip 2: ToastmastersTip 3: Stretch YourselfTip 4: Innovative HandoutsTip 5: Got Gobo?Tip 6: Visual MnemonicsTip 7: Make the Conversation High VoltageTip 8: Magnify IntimacyTip 9: Flip Through Flip ChartsTip 10: Predesign Media Tools
11. Preparing Others for BBP with a 5-Minute Exercise
A Cross-Country ConversationThe People IssuesThe Information IssuesVisual ImprovisationStep 1: Create the PresentationStep 2: Instruct the GroupStep 3: Administer the ExerciseStep 4: Reflect and SummarizeSophisticated SimplicityTwenty-First–Century Media
A. BBP Ground Rules and Checklists
The BBP Ground RulesThree Ground Rules for Writing HeadlinesThree Ground Rules for StoryboardingThree Ground Rules for Adding GraphicsThree Ground Rules for Delivering Your PresentationThe BBP ChecklistsChecklist: Planning Your First Five SlidesChecklist: Planning the Rest of Your SlidesChecklist: Preparing the StoryboardChecklist: Sketching the StoryboardChecklist: Adding Graphics to the StoryboardChecklist: Delivering Your Presentation
B. Presenting BBP with Two Views
Using Slide Show View and ToolsUsing Presenter View and ToolsTurning on Multiple-Monitor SupportDelivering a Presentation Using Presenter ViewRehearsing with Presenter View and No Second MonitorDrawing Ink on the Screen in Presenter ViewThe Downside of Presenter View
C. Starting Your Point A and B Headlines
D. Starting your Call to Action Headlines
Index
About the Author
Copyright

Content preview from Beyond Bullet Points: Using Microsoft® Office PowerPoint® 2007 to Create Presentations That Inform, Motivate, and Inspire, Second Edition

About the Author

Cliff Atkinson is the leading expert on using PowerPoint software effectively in high-profile legal trials and just about every other context. His Amazon.com Top 5 bestselling book Beyond Bullet Points (Microsoft Press, 2007) expands on a communications approach that is transforming the way people communicate around the world. He designed the presentations that helped persuade a jury to award a $253 million verdict to the plaintiff in the nation’s first Vioxx trial in 2005, which Fortune magazine called "frighteningly powerful." He consults on legal trials and teaches BBP at many of the country’s top law firms, government agencies, business schools, trade associations, and corporations, including Sony, Toyota, Nestlé, Amgen, Bristol-Myers ...

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Beyond Bullet Points: Using Microsoft® Office PowerPoint® 2007 to Create Presentations That Inform, Motivate, and Inspire, Second Edition

by Cliff Atkinson

About the Author

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.