1.1. Short-Term Fixation, Long-Term Loss1.2. Deals Versus Relationships1.3. Rules of Relationship1.3.1. Respect, Friendliness, and Liking1.3.2. Fairness1.3.3. Honest, Open, and Positive Communication1.3.4. Care and Concern1.3.5. Empathy and Understanding1.3.6. Collaborative Efforts Toward Mutual Success1.3.7. Reciprocity1.3.8. Open-Mindedness and Adaptability1.3.9. Commitment1.3.10. Dependability1.4. Why Go to All This Trouble?