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Big Data Analytics
book

Big Data Analytics

by Venkat Ankam, Aravind Nallan
September 2016
Beginner to intermediate
326 pages
6h 47m
English
Packt Publishing
Content preview from Big Data Analytics

Real-life use cases

Let's take a look at different kinds of use cases for Big Data analytics. Broadly, Big Data analytics use cases are classified into the following five categories:

  • Customer analytics: Data-driven customer insights are necessary to deepen relationships and improve revenue.
  • Operational analytics: Performance and high service quality are the keys to maintaining customers in any industry, from manufacturing to health services.
  • Data-driven products and services: New products and services that align with growing business demands.
  • Enterprise Data Warehouse (EDW) optimization: Early data adopters have warehouse architectures that are 20 years old. Businesses modernize EDW architectures in order to handle the data deluge.
  • Domain-specific ...
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Publisher Resources

ISBN: 9781785884696