book

Big Data in Practice

Name: Big Data in Practice
Author: Bernard Marr
ISBN: 9781119231387

by Bernard Marr

May 2016

Beginner to intermediate

320 pages

5h 45m

English

Wiley

Audiobook available

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INTRODUCTION
What Is Big Data?Big Data Opportunities
1: WALMART: How Big Data Is Used To Drive Supermarket Performance
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
2: CERN: Unravelling The Secrets Of The Universe With Big Data
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
3: NETFLIX: How Netflix Used Big Data To Give Us The Programmes We Want
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
4: ROLLS-ROYCE: How Big Data Is Used To Drive Success In Manufacturing
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
5: SHELL: How Big Oil Uses Big Data
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
6: APIXIO: How Big Data Is Transforming Healthcare
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
7: LOTUS F1 TEAM: How Big Data Is Essential To The Success Of Motorsport Teams
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
8: PENDLETON & SON BUTCHERS: Big Data For Small Business
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?NotesREFERENCES AND FURTHER READING
9: US OLYMPIC WOMEN’S CYCLING TEAM: How Big Data Analytics Is Used To Optimize Athletes’ Performance
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING

10: ZSL: Big Data In The Zoo And To Protect Animals
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
11: FACEBOOK: How Facebook Use Big Data To Understand Customers
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
12: JOHN DEERE: How Big Data Can Be Applied On Farms
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
13: ROYAL BANK OF SCOTLAND: Using Big Data To Make Customer Service More Personal
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
14: LINKEDIN: How Big Data Is Used To Fuel Social Media Success
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
15: MICROSOFT: Bringing Big Data To The Masses
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
16: ACXIOM: Fuelling Marketing With Big Data
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
17: US IMMIGRATION AND CUSTOMS: How Big Data Is Used To Keep Passengers Safe And Prevent Terrorism
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
18: NEST: Bringing The Internet of Things Into The Home
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
19: GE: How Big Data Is Fuelling The Industrial Internet
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
20: ETSY: How Big Data Is Used In A Crafty Way
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
21: NARRATIVE SCIENCE: How Big Data Is Used To Tell Stories
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
22: BBC: How Big Data Is Used In The Media
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
23: MILTON KEYNES: How Big Data Is Used To Create Smarter Cities
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
24: PALANTIR: How Big Data Is Used To Help The CIA And To Detect Bombs In Afghanistan
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
25: AIRBNB: How Big Data Is Used To Disrupt The Hospitality Industry
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
26: SPRINT: Profiling Audiences Using Mobile Network Data
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
27: DICKEY’S BARBECUE PIT: How Big Data Is Used To Gain Performance Insights Into One Of America’s Most Successful Restaurant Chains
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
28: CAESARS: Big Data At The Casino
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
29: FITBIT: Big Data In The Personal Fitness Arena
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
30: RALPH LAUREN: Big Data In The Fashion Industry
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
31: ZYNGA: Big Data In The Gaming Industry
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
32: AUTODESK: How Big Data Is Transforming The Software Industry
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
33: WALT DISNEY PARKS AND RESORTS: How Big Data Is Transforming Our Family Holidays
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
34: EXPERIAN: Using Big Data To Make Lending Decisions And To Crack Down On Identity Fraud
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
35: TRANSPORT FOR LONDON: How Big Data Is Used To Improve And Manage Public Transport In London
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
36: THE US GOVERNMENT: Using Big Data To Run A Country
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
37: IBM WATSON: Teaching Computers To Understand And Learn
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
38: GOOGLE: How Big Data Is At The Heart Of Google’s Business Model
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
39: TERRA SEISMIC: Using Big Data To Predict Earthquakes
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
40: APPLE: How Big Data Is At The Centre Of Their Business
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
41: TWITTER: How Twitter And IBM Deliver Customer Insights From Big Data
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
42: UBER: How Big Data Is At The Centre Of Uber’s Transportation Business
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
43: ELECTRONIC ARTS: Big Data In Video Gaming
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
44: KAGGLE: Crowdsourcing Your Data Scientist
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
45: AMAZON: How Predictive Analytics Are Used To Get A 360-Degree View Of Consumers
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
FINAL THOUGHTS
ABOUT THE AUTHOR
ACKNOWLEDGEMENTS
Index
EULA

Content preview from Big Data in Practice

15 MICROSOFT Bringing Big Data To The Masses

Background

Microsoft have a strong track record for correctly predicting mainstream trends in computing. Just as they foresaw and cashed in on the rise of the personal computer, the graphical operating system and the Internet, they have been forecasting the growing importance of Big Data analytics for many years.

Critics may claim that innovation is not Microsoft’s strong point, but they can’t deny that packaging and selling it to the mainstream certainly is. Current CEO Satya Nadella has shown himself to be just as astute as his predecessors in this regard, steering the company in the direction of becoming a data-as-a-service infrastructure provider.

What Problem Is Big Data Helping To Solve?

Big Data is really nothing new: data and analytics have existed for a long time and we’ve always combined them. What has changed, thanks to technology and ever-increasing connectedness, is the size and speed of the data, and the sophistication of the analytics.

However, one problem still looms large for anyone who hits on the idea of using data and analytics to solve problems. Data analytics, particularly Big Data analytics – which involves working with huge, constantly changing and highly complex datasets – is difficult.

Unless you are an accomplished statistician and computer programmer, it’s likely, if you’ve conceived a valuable application of data analytics within your business, that you’re going to need help putting it to work for you. ...

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