book

Big Data in Practice

Name: Big Data in Practice
Author: Bernard Marr
ISBN: 9781119231387

by Bernard Marr

May 2016

Beginner to intermediate

320 pages

5h 45m

English

Wiley

Audiobook available

Read now

Unlock full access

INTRODUCTION
What Is Big Data?Big Data Opportunities
1: WALMART: How Big Data Is Used To Drive Supermarket Performance
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
2: CERN: Unravelling The Secrets Of The Universe With Big Data
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
3: NETFLIX: How Netflix Used Big Data To Give Us The Programmes We Want
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
4: ROLLS-ROYCE: How Big Data Is Used To Drive Success In Manufacturing
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
5: SHELL: How Big Oil Uses Big Data
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
6: APIXIO: How Big Data Is Transforming Healthcare
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
7: LOTUS F1 TEAM: How Big Data Is Essential To The Success Of Motorsport Teams
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
8: PENDLETON & SON BUTCHERS: Big Data For Small Business
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?NotesREFERENCES AND FURTHER READING
9: US OLYMPIC WOMEN’S CYCLING TEAM: How Big Data Analytics Is Used To Optimize Athletes’ Performance
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING

10: ZSL: Big Data In The Zoo And To Protect Animals
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
11: FACEBOOK: How Facebook Use Big Data To Understand Customers
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
12: JOHN DEERE: How Big Data Can Be Applied On Farms
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
13: ROYAL BANK OF SCOTLAND: Using Big Data To Make Customer Service More Personal
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
14: LINKEDIN: How Big Data Is Used To Fuel Social Media Success
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
15: MICROSOFT: Bringing Big Data To The Masses
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
16: ACXIOM: Fuelling Marketing With Big Data
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
17: US IMMIGRATION AND CUSTOMS: How Big Data Is Used To Keep Passengers Safe And Prevent Terrorism
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
18: NEST: Bringing The Internet of Things Into The Home
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
19: GE: How Big Data Is Fuelling The Industrial Internet
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
20: ETSY: How Big Data Is Used In A Crafty Way
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
21: NARRATIVE SCIENCE: How Big Data Is Used To Tell Stories
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
22: BBC: How Big Data Is Used In The Media
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
23: MILTON KEYNES: How Big Data Is Used To Create Smarter Cities
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
24: PALANTIR: How Big Data Is Used To Help The CIA And To Detect Bombs In Afghanistan
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
25: AIRBNB: How Big Data Is Used To Disrupt The Hospitality Industry
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
26: SPRINT: Profiling Audiences Using Mobile Network Data
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
27: DICKEY’S BARBECUE PIT: How Big Data Is Used To Gain Performance Insights Into One Of America’s Most Successful Restaurant Chains
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
28: CAESARS: Big Data At The Casino
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
29: FITBIT: Big Data In The Personal Fitness Arena
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
30: RALPH LAUREN: Big Data In The Fashion Industry
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
31: ZYNGA: Big Data In The Gaming Industry
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
32: AUTODESK: How Big Data Is Transforming The Software Industry
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
33: WALT DISNEY PARKS AND RESORTS: How Big Data Is Transforming Our Family Holidays
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
34: EXPERIAN: Using Big Data To Make Lending Decisions And To Crack Down On Identity Fraud
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
35: TRANSPORT FOR LONDON: How Big Data Is Used To Improve And Manage Public Transport In London
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
36: THE US GOVERNMENT: Using Big Data To Run A Country
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
37: IBM WATSON: Teaching Computers To Understand And Learn
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
38: GOOGLE: How Big Data Is At The Heart Of Google’s Business Model
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
39: TERRA SEISMIC: Using Big Data To Predict Earthquakes
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
40: APPLE: How Big Data Is At The Centre Of Their Business
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
41: TWITTER: How Twitter And IBM Deliver Customer Insights From Big Data
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
42: UBER: How Big Data Is At The Centre Of Uber’s Transportation Business
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
43: ELECTRONIC ARTS: Big Data In Video Gaming
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
44: KAGGLE: Crowdsourcing Your Data Scientist
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
45: AMAZON: How Predictive Analytics Are Used To Get A 360-Degree View Of Consumers
BackgroundWhat Problem Is Big Data Helping To Solve?How Is Big Data Used In Practice?What Were The Results?What Data Was Used?What Are The Technical Details?Any Challenges That Had To Be Overcome?What Are The Key Learning Points And Takeaways?REFERENCES AND FURTHER READING
FINAL THOUGHTS
ABOUT THE AUTHOR
ACKNOWLEDGEMENTS
Index
EULA

Content preview from Big Data in Practice

28 CAESARS Big Data At The Casino

Background

Caesars Entertainment run hotels and casinos around the world, including some of the most famous names in Las Vegas.

They have hit turbulent times recently, with parts of their operations facing bankruptcy and have been hit with a $1.5 million fine over irregularities in their accounts.

During these proceedings, it emerged that the individual asset most highly prized by the company – above even their property portfolio – was their customer database, containing data on 45 million hotel and casino customers around the world.

Caesars (formerly known as Harrah’s) built their business model around Big Data and analytics, to allow them to gain an in-depth understanding of their customers and, of course, encourage them to carry on spending money.

What Problem Is Big Data Helping To Solve?

The US casino industry has been in decline for many years, in terms of money spent at the gaming tables.

This isn’t necessarily a problem if you own a large hotel and gambling facility, though – because at the same time the luxury hospitality sector has been booming. Middle classes have emerged among the developing world’s populations, hungry for a taste of international travel and Western-style indulgence.

This means casino operators have to look elsewhere to increase their incomes: customers may be losing less money at blackjack, roulette and slot machines but they are spending more on drinks, food and entertainment.

Different visitors come for different ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.

Julian F.

Head of Cybersecurity

I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.

Addison B.

Field Engineer

I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.

Amir M.

Data Platform Tech Lead

I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.

Mark W.

Embedded Software Engineer

Publisher Resources

ISBN: 9781119231387Purchase book

Cloud Computing

Data Engineering

Data Science

AI & ML

Programming Languages

Software Architecture

IT/Ops

Security

Design