Book Yourself Solid, 3rd Edition

Module FOURThe Book Yourself Solid Six Core Self-Promotion Strategies

You've diligently worked through Modules One, Two, and Three. You have a foundation for your business. You have a strategy for building trust and credibility. You know how to price and sell your services. Watch out, because you're not only on your way to liking marketing and selling, but you are now dangerously close to loving both.

By the time you complete Module Four, maybe you'll be in a full-on, mad, passionate love affair not only with the idea of marketing and selling. I can only hope.

Just like any new love affair, you want to give yourself time to absorb the newness of it all. Don't let the multitude of strategies, techniques, and exercises in Module Four overwhelm you. Pick the strategies that are most aligned with your strengths and run with them—you don't need to execute all of them. In fact, only three of the strategies are mandatory, whereas three of them are optional. Can you guess which are mandatory and which are optional?

The Book Yourself Solid Six Core Self-Promotion Strategies

1. The Book Yourself Solid Networking Strategy
2. The Book Yourself Solid Direct Outreach Strategy
3. The Book Yourself Solid Referral Strategy
4. The Book Yourself Solid Speaking Strategy
5. The Book Yourself Solid Writing Strategy
6. The Book Yourself Solid Web Strategy

Give yourself an A-plus if you guessed that the mandatory strategies are: Networking, Direct Outreach, and Referrals. You don't survive without using those ...