Book Yourself Solid, 3rd Edition

Module THREESimple Selling and Perfect Pricing

To be booked solid requires that you price your offerings at rates that are compelling to your ideal clients and that you're able to have sales conversations that are effortless and effective. It means that you must:

• Perfect your pricing strategies using the right models and incentives.
• Master simple selling techniques so you can have sales conversations that feel as easy as a day at the beach.

Module Three consists of two chapters. These two chapters are the culmination of the Book Yourself Solid system because you'll learn how to make offers that are proportional to the amount of trust that you've earned and how to have a sales conversation that books new business. This is the ultimate goal—to get new clients so you can earn new business.

Remember how the Book Yourself Solid system works.

1. You'll create awareness for the products and services you offer using the Six Core Self-Promotion Strategies (you'll learn these in Module Four).
2. Once you create awareness for what you offer, potential new clients will check out your foundation for stability and security (you built this foundation in Module One).
3. If they like what they see, they'll give you the opportunity to earn their trust over time (you do this using the strategies you learned in Module Two).
4. When the circumstances are right, potential clients will either raise their hand and ask you to have a sales conversation or they'll accept one of your compelling offers and you'll ...