July 2022
Intermediate to advanced
620 pages
22h 33m
English
Content preview from Brand Fusion
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
References
Aaker, D. A. (1991). Managing Brand Equity: Capitalising on the value of a brand name. New York: The Free Press. a, b
Aaker, D. A. (1996). Building Strong Brands. Hoboken, NY: The Free Press.
Aaker, D. A. (1996). Measuring brand equity across products and markets. Californian Management Review, 38(3), 102–120. a, b, c
Aaker, D. A. (2004). Brand Portfolio Strategy. New York, NY: The Free Press. a, b
Aaker, D. A. (2014). Aaker on Branding: 20 Principles That Drive Success. New York, NY: Morgan James. a, b
Aaker, D. A. (2021). What is Brand Equity? Aaker On Brands. Prophet Thinking.
Aaker, D. A., & Joachimsthaler, E. (2000). Brand Leadership. New York: The Free Press. a, b, c, d, e
Aaker, D. A., & Keller, K. L. (1990). Consumer evaluation ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.