June 2016
Beginner
256 pages
6h 20m
English
book
Breakout Strategies for Emerging Markets: Business and Marketing Tactics for Achieving Growth
by Jagdish N. Sheth, Mona Sinha, Reshma Shah
Content preview from Breakout Strategies for Emerging Markets: Business and Marketing Tactics for Achieving Growth
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Contributors
Dr. George Kofi Amoako is a senior lecturer and head of the Marketing department of the Central Business School at Central University in Accra, Ghana. He earned his bachelor’s degree from Kwame Nkrumah University of Science and Technology in Ghana, an MBA in marketing from the University of Ghana, a PhD from London Metropolitan University (U.K.), and is a chartered marketer from the London School of Marketing. He has consulted for public sector and private organizations both in Ghana and in the U.K. George has published extensively in internationally peer-reviewed journals and has presented many papers at international conferences ...
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