CHAPTER 8

The Better Brain Company

Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.

—Steve Jobs

I faced a difficult and unusual challenge—which of four jobs to choose from? I know this is a challenge many people would love to have, and I was quite excited by the prospect too, but selecting my last job, before I became independent, was quite an ordeal. How do you best select which company you are going to share your life with?

My partner suggested I made an Excel spreadsheet and grade ...

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