Analytics self determinationCommunicating the value of analyticsRelative value of analyticsThe value of analytics, made easyEnabling understandingEnterprise-class project selection processUnderstanding and communicating the value of projectsDelegation of decision makingTechnical or organizational factorsGuidance to end usersWhere is the value in a project?Operational considerationsSelling a project – vision, value, or both?Don't make all the decisionsDo the subject matter experts know what "good" looks like?The project mix – small and largeOpportunity and responsibilitySummary