© Sarrah Vesselov and Taurie Davis 2019
Sarrah Vesselov and Taurie DavisBuilding Design Systemshttps://doi.org/10.1007/978-1-4842-4514-9_3

3. Selling the System

Sarrah Vesselov1  and Taurie Davis2
Dade City, FL, USA
Portland, OR, USA

Often, it can be difficult to articulate to others something that you know intuitively. As designers, it is our job not only to create better user experiences but also to explain why they are better, in the simplest terms possible. More often than not, we are not the decision makers within an organization. To see our ideas come to pass, we have to advocate for them to the decision makers. We can’t just be convinced of the value of our ideas; we have to show that value to others.

Design systems feel intuitive to designers. ...

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