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Burn
book

Burn

by Mei Xu
March 2021
Beginner
176 pages
5h 1m
English
Wiley
Audiobook available
Content preview from Burn

About the Author

Photograph of Xu.

 

Mei Xu is a Chinese American entrepreneur and the founder and CEO of three global companies, Pacific Trade International, BlissLiving Home®, and Chesapeake Bay Candle®. Xu successfully negotiated the sale of Chesapeake Bay Candle to Newell Brands in 2017, a conglomerate with a $14 billion portfolio of consumer goods. Mei is now focused on helping women‐owned consumer product companies grow and prosper with the Yes She May product platform ( https://yesshemay.com/ ).

Born in Hangzhou, China, in 1967, Xu came of age during China's transformation to a more open, market‐oriented economy following Chairman Mao Zedong's death in 1976. At age 12, Xu attended an elite language immersion boarding school designed to train diplomats for the foreign service.

Xu continued her education at Beijing Foreign Studies University, but her goal of entering the diplomatic corps was never realized, due to the 1989 Tiananmen Square uprising. At great personal and financial hardship, Xu moved to the United States to begin graduate school at the University of Maryland, College Park. After completing her master's degree, Xu moved to New York to work for a high‐tech medical company that exported equipment to China. Unsatisfied with the meager salary and position, Mei and her then‐husband, David, turned to entrepreneurship. Capitalizing on the beginnings of Sino‐American relations, ...

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Publisher Resources

ISBN: 9781119695929Purchase Link