March 2021
Beginner
176 pages
5h 1m
English
Content preview from Burn
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
4FRAGRANCE FORWARD
One weekday morning, sometime in 2013, I interrupted my senior designer, Corina Heymann, who was intently focused on her laptop screen, finalizing some candle‐label and product‐packaging designs. “Please put your current project away,” I asked, “and visit the Fancy Food Show currently underway at the Washington, DC, Convention Center.” She shot me a skeptical glance before nodding in agreement.
I'd been confident in Corina's ability to spot diverse consumer trends ever since I'd hired her in April 2006. During our interview, she described how she'd followed her husband to DC and then struggled to find creative work. Corina had focused on print design and product packaging ever since graduating from Virginia Tech in 1990 and had honed these skills in Miami Beach. But she found herself at sea in the nation's capital because most of the jobs were in politics, law, and other noncreative industries. I wasn't surprised. As I used to joke among friends, if you threw a stone at someone in DC, there was a one‐in‐three chance you'd strike a lawyer and find yourself in deep trouble.
I seized the opportunity to test her creative capacities, taking her on an impromptu field trip to the local Target. We parked, walked to the candle valley, and I pointed to a series of our candles that weren't selling well. “Lean into your creativity,” I told her. “Study this product and tell me how I could improve sales.”
Corina took the next few days to painstakingly evaluate this poorly ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.