Business Analytics Using SAS Enterprise Guide and SAS Enterprise Miner

Chapter 5: Descriptive Analysis Using SAS Enterprise Guide

Introduction

Project Overview

Project Initiation

Exploratory Analysis

Importing the Data

Viewing the Data

Exploring the Data

Segmentation and Profile Analysis

Correlation Analysis

Notes from the Field

Introduction

In Chapter 1, you learned the importance of setting a clear objective. In Chapter 2, you looked at types and sources of data, using examples across a variety of industries. In Chapter 3, you were introduced to the concept of descriptive and predictive analysis. In Chapter 4, you learned how to prepare data for analysis. Now, you’re ready to start making the data actionable. Beyond profiling and correlations, you can begin to craft analyses that improve your marketing actions ...