October 2014
Beginner to intermediate
182 pages
4h 10m
English
Content preview from Business Analytics Using SAS Enterprise Guide and SAS Enterprise MinerBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 5: Descriptive Analysis Using SAS Enterprise Guide
Segmentation and Profile Analysis
Introduction
In Chapter 1, you learned the importance of setting a clear objective. In Chapter 2, you looked at types and sources of data, using examples across a variety of industries. In Chapter 3, you were introduced to the concept of descriptive and predictive analysis. In Chapter 4, you learned how to prepare data for analysis. Now, you’re ready to start making the data actionable. Beyond profiling and correlations, you can begin to craft analyses that improve your marketing actions ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.