October 2014
Beginner to intermediate
182 pages
4h 10m
English
Content preview from Business Analytics Using SAS Enterprise Guide and SAS Enterprise MinerBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 6: Market Analysis Using SAS Enterprise Guide
Penetration and Share of Wallet
Introduction
Chapters 1 through 5 focused on general knowledge and techniques that laid the foundation for many types of data analysis. In this chapter, you will explore a more specific topic: competitive analysis.
When your company sets its strategy, the first questions to answer are as follows:
• What are the strengths and weaknesses of our primary competitors as compared to us?
• What is our market share and how can we increase it?”
For most industries, data sources are available that allow companies to determine their market share, or “share of ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.