CHAPTER 01
Business Environment
CHAPTER OUTLINE
- Introduction
- Meaning and Definition
- Salient Features
- Importance of the Study
- Environmental Factors
- Business Environment and Strategic Management
- Market Opportunities
- Distribution of Household by Income, 1990–2000
- Recent Political Environment
- Recent Economic and Financial Environment
- Case
- Summary
- Key Words
- Questions
- References
INTRODUCTION
Every business organisation has to interact and transact with its environment. Hence, the business environment has a direct relation with the business organisation. Obviously then, the effectiveness of interaction of an enterprise with its environment primarily determines the success or failure of a business.
The environment imposes several constraints on an ...
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