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Business Environment, 2nd Edition by Shaikh Saleem

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Foreword

The business environment in India is undergoing a dynamic change; what was looked upon as an underdeveloped nation is now regarded as a potential economic power, struggling to take strides in the service industry, providing multinational companies with unparalleled opportunities. Already, India is moving to tune in to the requirements of global markets and taking concrete steps to generate more employment.

“Brain drain”, which had been the subject of extensive talk in corporate circles, has now been replaced by “brain gain”. The Murthys and Premjis are gaining international recognition; the Tatas are entering into several collaborations abroad.

However, the development process is still evolving. There has, no doubt, been an accelerated ...

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