Business Environment by Pearson

18 | Business Environment

 e United States’ complaints were totally focused on the enormous dispel between Indian

import tari s and those imposed by other regional markets. USA further claimed that India’s

excise duties amounted to unfair discrimination against imported brands. With the Indian spirits

industry amounting to over 1 billion litres per annum in 2007, the United State’s desire to gain a

foothold is understandable.

By 2012, we expect volume sales growth in the industry to stand at 25.8 per cent. Today, the

major barrier to the growth in the sale of alcohol in India is the low disposable income. In order to

compete, the Indian ...