Business Essentials, 12/e

O

• Obama, Barack, 10, 27, 60, 109, 514

• Objections in personal selling process, 431

• Objective performance measures, 323

• Objectives

  • in business plan, 84

  • marketing, 351, 353

• Observation, 361

• Obstructionist stance, 56–57

• Occupational Safety and Health Act (OSHA) of 1970, 313, 315

• Occupational Safety and Health Administration (OSHA), 590

• Odd-even pricing, 401

• Office manager, 150

• Officers, 96, 97

• Offshoring, 122

• Ohlmeyer, Harm, 292

• Oligopoly, 19, 20

• Omaha Steaks, 61

• O’Neil, Lorraine Brennan, 295

• Ongaratto, Aleixo, 547–548

• Ongaratto, Jorge, 547–548

• Online financing sources, 86

• Online investing, 557

• Online retailing

  • cybermalls in, 422

  • defined, 421

  • e-catalogs in, 421, 422

  • electronic storefronts in, 422

  • growth of spending, 87

  • leading retailers in,