Business Intelligence Success Factors: Tools for Aligning Your Business in the Global Economy

About the Author

Olivia Parr Rud is an expert in Data Mining and Business Intelligence (BI). Her interest in organizational alignment grew out of her experience with large companies in highly dynamic markets. She noticed that as they leveraged the benefits of the new BI technologies in the global economy, the challenges they experienced began to form predictable patterns. Through her personal research into the new sciences and related writings by pioneers in systems theory, she began to understand and correlate these patterns. This led to her research in the areas of complexity science, systems theory, and organizational alignment.

Through OLIVIAGroup, she works with organizations to fully leverage the power of Business Intelligence by offering organizational alignment assessments, leadership development, and skill building in the areas of communication, innovation, and adaptability. Her organizational consulting is offered in partnership with leading experts in the areas of leadership development, personal development, and organizational alignment.

In 2001, Olivia wrote Data Mining Cookbook: Modeling Data for Acquisition, Risk and Customer Relationship Management (John Wiley & Sons). She has a BA in mathematics from Gettysburg College and an MS in decision and information systems, with a concentration in statistics, from Arizona State University. She is a member of Phi Kappa Phi National Honor Society and Alpha Delta Iota National Honor Society, Decision Sciences, Arizona State ...